> A Canadian hypnotherapy office disappeared from Google Maps after a profile suspension. The listing was corrected, proof organized, and the profile restored.
>
> Source: https://christopherabraham.com/case-studies/profile-reinstated/ · Updated 2026-10-06 · By Christopher Abraham

# Therapy practice: a suspended Business Profile restored

Google suspended the Business Profile of a hypnotherapy office in western Canada. The practice depends on nearby people finding it, so the suspension left it close to invisible to the very clients most likely to book.

## My part

Auditing the listing against the office's real records, assembling proof, writing the appeal, and seeing it through with Google.

## Reconcile the listing with reality

Google suspends a listing when what it claims can't be squared with what Google is able to confirm. So I went field by field: the practice's legal and trading names, its street address, its categories, and whether it served clients on site. Anything on the listing that didn't match the paperwork was corrected before a word of the appeal was written.

## Lead with the best proof

The supporting file contained the office lease, the practice's business licence, an invoice billed to that office, and the business card carrying the same name and address. I ordered them from most to least authoritative, so a reviewer would see the strongest proof first, and the appeal made no claim that one of those documents didn't back up.

## File the appeal

The corrected listing and the ordered proof reached Google as one package, so the reviewer saw the fixes and the evidence side by side.

## Result

Google restored the profile in February 2025.

## How I handle these now

Google gives no timetable and no guarantee for appeals, and two cases that look alike can end differently. For that reason a suspension now starts with a paid written assessment: the likely trigger, the proof Google will expect, and an honest view of the odds. If an appeal makes sense, it's quoted on its own. I take the same approach with harder situations, like duplicate records, listings stranded with a former agency, or an established listing that should be repaired rather than replaced. See [local SEO and Google Business Profile](https://christopherabraham.com/services/local-seo/).

**[Christopher Abraham](https://christopherabraham.com/about/)** is an independent SEO consultant in Arlington, Virginia, Top Rated on Upwork with 100% Job Success, who writes from his own client work and checks every claim against primary sources. He has built websites since 1994 and practiced SEO since 1998. [How these pages are written](https://christopherabraham.com/about/editorial-policy/) · [LinkedIn](https://www.linkedin.com/in/chrisabraham) · [Upwork](https://www.upwork.com/freelancers/chrisjabraham)

Updated October 6, 2026