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  <title>SEO guides by Christopher Abraham</title>
  <subtitle>Guides to indexing, audits, schema, redirects, site speed, and AI search</subtitle>
  <link href="https://christopherabraham.com/feed.xml" rel="self"/>
  <link href="https://christopherabraham.com/guides/"/>
  <id>https://christopherabraham.com/guides/</id>
  <updated>2026-10-06T12:00:00Z</updated>
  <author><name>Christopher Abraham</name><uri>https://christopherabraham.com/about/</uri></author>
  <entry>
    <title>How to read the Page indexing report in Search Console</title>
    <link href="https://christopherabraham.com/guides/page-indexing-report/"/>
    <id>https://christopherabraham.com/guides/page-indexing-report/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>A field guide to Search Console's Page indexing report: what each exclusion reason means, which ones need action, and how to find the template behind them.</summary>
  </entry>
  <entry>
    <title>The AI search readiness checklist</title>
    <link href="https://christopherabraham.com/guides/ai-search-checklist/"/>
    <id>https://christopherabraham.com/guides/ai-search-checklist/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>A practical checklist for AI search: crawler access, server rendered content, entity schema, answer shaped pages, llms.txt, outside evidence, and measurement.</summary>
  </entry>
  <entry>
    <title>What a technical SEO audit should give you</title>
    <link href="https://christopherabraham.com/guides/seo-audit-deliverables/"/>
    <id>https://christopherabraham.com/guides/seo-audit-deliverables/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>How to tell a useful technical SEO audit from a tool export: a clear question, evidence for each finding, a ranked plan, developer tickets, and a plain summary.</summary>
  </entry>
  <entry>
    <title>The schema markup a small business actually needs</title>
    <link href="https://christopherabraham.com/guides/small-business-schema/"/>
    <id>https://christopherabraham.com/guides/small-business-schema/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Which schema types a small business needs, which to skip, and example structured data for local businesses, services, FAQs, and breadcrumbs, kept accurate.</summary>
  </entry>
  <entry>
    <title>Ten rules for 301 redirects that keep your rankings</title>
    <link href="https://christopherabraham.com/guides/redirect-rules/"/>
    <id>https://christopherabraham.com/guides/redirect-rules/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Ten rules for 301 redirects in migrations and redesigns: map one to one, avoid chains, keep redirects for years, use 410 on purpose, and test in bulk.</summary>
  </entry>
  <entry>
    <title>Core Web Vitals in plain English</title>
    <link href="https://christopherabraham.com/guides/core-web-vitals/"/>
    <id>https://christopherabraham.com/guides/core-web-vitals/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Core Web Vitals explained without jargon: what LCP, INP, and CLS measure, why lab scores differ from field data, the usual causes, and the fixes that work.</summary>
  </entry>
  <entry>
    <title>How to correct what AI search says about you</title>
    <link href="https://christopherabraham.com/guides/correct-ai-answers/"/>
    <id>https://christopherabraham.com/guides/correct-ai-answers/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>When ChatGPT, Gemini, or Google's AI Overviews get your facts wrong, here is how to find where the error came from and publish corrections that get picked up.</summary>
  </entry>
  <entry>
    <title>One person, two names: entity SEO for pen names and nicknames</title>
    <link href="https://christopherabraham.com/guides/two-names-one-entity/"/>
    <id>https://christopherabraham.com/guides/two-names-one-entity/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>How to make Google and AI assistants see that Christopher and Chris, or a pen name and a legal name, are one person, using schema, sameAs, and consistency.</summary>
  </entry>
  <entry>
    <title>Proving expertise with third-party sources</title>
    <link href="https://christopherabraham.com/guides/third-party-proof/"/>
    <id>https://christopherabraham.com/guides/third-party-proof/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Your own claims carry little weight with Google and AI assistants. University news, vendor case studies, old bios, and bylines do. How to find and use them.</summary>
  </entry>
  <entry>
    <title>How to write an About page that search engines and AI trust</title>
    <link href="https://christopherabraham.com/guides/about-page-ai/"/>
    <id>https://christopherabraham.com/guides/about-page-ai/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>A recipe for an About page that Google and AI assistants quote correctly: current work first, verifiable facts, outside sources, schema, and no guesswork.</summary>
  </entry>
  <entry>
    <title>Launch a site on a parked domain with Cloudflare and GitHub Pages</title>
    <link href="https://christopherabraham.com/guides/parked-domain-launch/"/>
    <id>https://christopherabraham.com/guides/parked-domain-launch/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Step by step: take a domain off a parking page, move DNS to Cloudflare, point it at GitHub Pages, get HTTPS, and avoid the caching traps on launch day.</summary>
  </entry>
  <entry>
    <title>How to lock down a domain that never sends email</title>
    <link href="https://christopherabraham.com/guides/non-sending-domain/"/>
    <id>https://christopherabraham.com/guides/non-sending-domain/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Four DNS records stop spammers from forging mail from a domain you never send from: a null MX, an SPF that allows nothing, strict DMARC, and an empty DKIM key.</summary>
  </entry>
  <entry>
    <title>What happens to your old domains when they lapse</title>
    <link href="https://christopherabraham.com/guides/lapsed-domains/"/>
    <id>https://christopherabraham.com/guides/lapsed-domains/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>When an old company or project domain expires, drop catchers buy it for its links and reputation. What they do with it, the harm, and how to protect yourself.</summary>
  </entry>
  <entry>
    <title>How to write an llms.txt file</title>
    <link href="https://christopherabraham.com/guides/llms-txt/"/>
    <id>https://christopherabraham.com/guides/llms-txt/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>What llms.txt is, who reads it, and how to write one: the format, the full text companion file, Markdown page copies, robots.txt rules, and common mistakes.</summary>
  </entry>
  <entry>
    <title>Meta keywords in 2026: ignored, mostly harmless, used honestly</title>
    <link href="https://christopherabraham.com/guides/meta-keywords/"/>
    <id>https://christopherabraham.com/guides/meta-keywords/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Google ignores the meta keywords tag and Bing has called stuffing it a spam signal. Why some sites still use it, and how to write one that does no harm at all.</summary>
  </entry>
  <entry>
    <title>Website accessibility without overlays</title>
    <link href="https://christopherabraham.com/guides/accessible-websites/"/>
    <id>https://christopherabraham.com/guides/accessible-websites/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Build accessibility into a small business website instead of bolting on an overlay: contrast, headings, links, images, keyboard use, forms, and testing it.</summary>
  </entry>
  <entry>
    <title>Accessibility as SEO: the search, AI, and trust dividends</title>
    <link href="https://christopherabraham.com/guides/accessibility-seo-dividends/"/>
    <id>https://christopherabraham.com/guides/accessibility-seo-dividends/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>WCAG fixes pay off more than once: alt text, headings, link text, labels, and captions lift rankings, AI answers, agent browsing, and trust, and cut legal risk.</summary>
  </entry>
  <entry>
    <title>The Lynx test: see your website the way crawlers and AI read it</title>
    <link href="https://christopherabraham.com/guides/lynx-test/"/>
    <id>https://christopherabraham.com/guides/lynx-test/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Lynx, a text browser, shows what search engines and AI crawlers that skip JavaScript receive. How to install it, what to check, and online alternatives.</summary>
  </entry>
  <entry>
    <title>Glossary of SEO and AI search terms</title>
    <link href="https://christopherabraham.com/guides/glossary/"/>
    <id>https://christopherabraham.com/guides/glossary/</id>
    <published>2026-10-06T12:00:00Z</published>
    <updated>2026-10-06T12:00:00Z</updated>
    <summary>Plain English definitions of SEO and AI search terms: AEO, GEO, canonical tags, crawl budget, entities, INP, IndexNow, llms.txt, soft 404s, and many more.</summary>
  </entry>
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