> Practical SEO guides: reading the Page indexing report, AI search readiness, judging audits, small business schema, 301 redirects, and Core Web Vitals.
>
> Source: https://christopherabraham.com/guides/ · Updated 2026-10-06 · By Christopher Abraham

# SEO guides

These eighteen guides cover the questions clients ask me most, written so you can act on them yourself. Each one is self-contained, with links to related guides and to the glossary for terms.

## Indexing and audits
- [How to read the Page indexing report in Search Console](https://christopherabraham.com/guides/page-indexing-report/): what each exclusion reason means, which ones matter, and how to trace a count back to the template behind it.
- [What a technical SEO audit should give you](https://christopherabraham.com/guides/seo-audit-deliverables/): how to tell a useful audit from a tool export, before and after you pay for one.

## AI search and structured data
- [The AI search readiness checklist](https://christopherabraham.com/guides/ai-search-checklist/): crawler access, server-rendered content, entities, answer-shaped pages, llms.txt, and measurement.
- [The schema markup a small business actually needs](https://christopherabraham.com/guides/small-business-schema/): five types, example JSON-LD, and the rules that keep it accurate.

## Migrations and performance
- [Ten rules for 301 redirects that keep your rankings](https://christopherabraham.com/guides/redirect-rules/): inventories, one-to-one maps, chains, 410s, and bulk testing.
- [Core Web Vitals in plain English](https://christopherabraham.com/guides/core-web-vitals/): LCP, INP, and CLS, field versus lab data, and the fixes that usually work.

## Your name, your entity, and AI answers
- [How to correct what AI search says about you](https://christopherabraham.com/guides/correct-ai-answers/): trace each wrong fact to its source and publish corrections that stick.
- [One person, two names](https://christopherabraham.com/guides/two-names-one-entity/): connecting a nickname, pen name, or formal name into a single entity with schema and sameAs.
- [Proving expertise with third-party sources](https://christopherabraham.com/guides/third-party-proof/): alumni news, vendor case studies, old team pages, and bylines as evidence.
- [How to write an About page that search engines and AI trust](https://christopherabraham.com/guides/about-page-ai/): current work first, verifiable facts, and no guesswork.

## Domains, DNS, and files for machines
- [Launch a site on a parked domain](https://christopherabraham.com/guides/parked-domain-launch/): Cloudflare DNS, GitHub Pages, HTTPS, and the caching trap.
- [Lock down a domain that never sends email](https://christopherabraham.com/guides/non-sending-domain/): null MX, SPF, DMARC, and an empty DKIM key.
- [What happens to your old domains when they lapse](https://christopherabraham.com/guides/lapsed-domains/): drop catchers, redirects to strangers, and how to protect yourself.
- [How to write an llms.txt file](https://christopherabraham.com/guides/llms-txt/): the format, Markdown copies, llms-full.txt, and robots rules.
- [Meta keywords in 2026](https://christopherabraham.com/guides/meta-keywords/): ignored by Google, risky when stuffed, and how to use them honestly.
- [Website accessibility without overlays](https://christopherabraham.com/guides/accessible-websites/): the WCAG essentials and how to test them yourself.
- [Accessibility as SEO](https://christopherabraham.com/guides/accessibility-seo-dividends/): how each WCAG fix pays off in rankings, AI answers, browsing agents, and trust.
- [The Lynx test](https://christopherabraham.com/guides/lynx-test/): see your site the way search engines and AI crawlers read it, in a text-only browser.

## Reference
- [Glossary of SEO and AI search terms](https://christopherabraham.com/guides/glossary/): short definitions of the vocabulary used across this site, from AEO to XML sitemap.

## Stay current

New and updated guides appear in the [Atom feed](https://christopherabraham.com/feed.xml). AI tools can read every guide as Markdown through [llms.txt](https://christopherabraham.com/llms.txt).

## When a guide isn't enough

If you've worked through a guide and the problem is still there, that's usually the point where a second set of eyes on the actual site helps. Every engagement begins with a scoped audit; see the [services](https://christopherabraham.com/services/) or [get in touch](https://christopherabraham.com/contact/).

Updated October 6, 2026