> Find broken contact routes, missing form notifications, and misleading conversion events. Get documented tests, clear repair priorities, and verified retests.
>
> Source: https://christopherabraham.com/services/inquiry-path-audit/ · Updated 2026-10-20 · By Christopher Abraham

# Website inquiry audits: find where contacts go missing

If the website seems busy but the inbox is quiet, more traffic may be the wrong first purchase. I test how a prospective customer reaches you, what happens to the submission, and whether your reporting describes that journey accurately.

## The problems this investigation addresses

A service button that opens the wrong form. A scheduler that no longer accepts bookings. A success message without a delivered notification. An analytics event that fires on every attempt, including failed validation. These are concrete defects that can obscure the value of your search traffic.

This service sits between a website review and a measurement audit. It is useful after a redesign, a form plugin change, a new booking provider, or a sudden disagreement between reported conversions and actual contacts. I begin with the affected routes rather than asking you to rebuild the whole website.

## What I test
- Priority landing pages and their contact, quote, or appointment buttons.
- The chosen form or scheduling destination, including mobile usability and required fields.
- Successful submissions, validation failures, and the confirmation experience.
- The resulting message or record in the systems you authorize me to inspect.
- The analytics event definition and whether overlapping triggers inflate the count.
- Consent behavior and whether identifying form data is being passed into analytics.

## What the delivery contains

You receive a route inventory and a test log with dates, observed behavior, and evidence for each finding. Every issue states the expected result, the actual result, its likely owner, and the next repair or diagnostic step. I distinguish confirmed failures from parts of the journey that remain unverified because access is unavailable.

The repair plan starts with contacts that cannot reach the business, followed by incorrect destinations and misleading measurement. Within agreed access, I can correct links, page copy, and supported website settings. Provider changes or custom integrations may need your developer or administrator. I write the acceptance criteria and retest the affected route when the repair is ready.

## How the scope is agreed

The starting engagement is a paid diagnostic for a named set of pages, forms, and destinations. I need the affected URLs, a receiving contact who can confirm labeled tests, and access to relevant reporting. Any live test is coordinated so it does not get mistaken for a customer request. Payment and booking commitments require a supported test route.

This is a focused website investigation. A larger CRM implementation, sales process redesign, or mail infrastructure repair can be identified as follow-on work with its own scope. I do not promise a particular number of leads. The immediate outcome is evidence about whether the agreed routes work and what your reported conversions mean.

## Before commissioning the audit

### Will this explain every difference between analytics and the inbox?

No single test can establish that. Consent choices, filtering, time windows, and multiple routes can create legitimate differences. I identify the causes supported by the available evidence and state which questions remain open.

### Can you test an external booking tool?

Yes, where the provider and your access allow it. I follow the handoff and confirm the resulting record, or document the point beyond which verification requires the provider's help.

For a self-directed starting point, use my [guide to testing website inquiries](https://christopherabraham.com/guides/test-website-inquiries/). Broader reporting problems belong with [Search Console and GA4 work](https://christopherabraham.com/services/search-console/).

[Ask about your contact routes](https://christopherabraham.com/contact/)

Updated October 20, 2026