SEO coaching and consultations
Some owners want the work done. Others want to understand it well enough to do it themselves, or to judge the people they pay to do it. For the second group I run one-to-one sessions on a video call, screen shared, inside your own Search Console, analytics, and website, so everything you learn is about the site you actually have. Owners on Upwork have hired me to teach them the SEO process from the start, to sit in on a strategy decision, and to answer one hard question in an hour.
Who books these sessions
- Owners who run their own WordPress, Shopify, Squarespace, or Wix site and want a checklist they can work through themselves after the call.
- In-house marketers who inherited SEO along with everything else and need a senior person to check their thinking.
- Founders deciding between an agency, a freelancer, and doing it in-house, who want to know what each option should cost them in effort.
- Agencies and developers who hit a technical question outside their usual range, such as rendering, canonicals, or a migration plan, and want a second opinion before they tell the client.
- Anyone who has just read about AI search, GEO, or AEO and wants to know what, if anything, to change on their own site this quarter.
What a session covers
You name the question before the call, so the hour goes to your site rather than to theory. Common ones:
- Reading Search Console. What the Performance and Page indexing reports are telling you, which warnings matter, and which ones can wait. My guide to the Page indexing report is the written companion.
- Keyword and page strategy. Which searches your home page and service pages should answer, where two pages compete for the same query, and what to write next.
- On-page basics done properly. Titles, descriptions, headings, internal links, and image text, worked through on your own templates.
- Technical triage. A crawl walked through together, so you can see what a crawler sees and tell a real problem from a cosmetic one.
- Local search. Your Google Business Profile, categories, services, and the location pages behind them.
- AI search. How ChatGPT, Perplexity, Gemini, and Google's AI answers describe you today, checked live during the call.
- Vetting help. How to read an agency proposal or a monthly report, and the questions that show whether someone knows the work. The hiring guide covers the same ground in writing.
How sessions run
You send the site address and the question in writing first. I look at the site before the call, so the session opens with what I found. On the call I share my screen or ask you to share yours, and the session works in your real accounts with read access only; nothing on your site changes unless you make the change yourself while I watch. Afterward you get a written follow-up: the decisions from the call, the steps in order, and the links to the guides that explain each one. That note is the part people keep.
A single session suits one question. A short series suits learning the whole process, one area per session, with homework in between and a check of the homework at the start of the next call.
What I need from you
The website address, the question or the goal, and read access to Search Console and analytics if the session will touch them. A Search Console login with the Restricted role is enough; my guide on giving an SEO access shows how to grant it without sharing a password.
When coaching is the wrong fit
If the site is losing traffic fast, or a migration goes live next week, a session will tell you what is wrong without fixing it. In that case the better start is a technical SEO audit or migration support, with the fixes made directly. If you mainly want someone to check an agency's numbers, the SEO report review is built for exactly that.
How to book
Sessions are quoted as a fixed fee per session or per series, agreed before the first call. Book 30 minutes on my calendar to set the question, or hire me for a session through my Upwork profile.
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